The new Google update is intended to provide a better control of the location data that you may be submitting to Google. At the same time, it also creates opportunities for you to reach customers. Update hihglights include:
Location Attributes (New):
Add nuanced details to help clients stand out and attract new customers. Ex. Pets allowed in a Hotel, Reservations Accepted and many others.
Better and more Robust Reviews:
See more than the just top 5 reviews, now you can see all and respond to them from one place.
Photo Selection in Search Results:
Select which of your clients' Google+ photos displays first in search